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Brand loyalty in eye care category
Brand heritage is key in successful relaunch of Similasan. Since eye’s are known as very vulnerable people are keen on the brand and the quality of the eyedrops they are using. Since Similasan is a trusted brand since 1985 people like to treat their eye problems with this brand.
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Diclofenac most used in 2016
Diclofenac most used in 2016 Anti-inflammatory drug diclofenac was also in 2016 the drug package with the most users, followed by the antibiotic amoxicillin. Both drugs are typically used a short period, so that the average use is limited per year. Colecalciferol (vitamin D3) 2016 saw the largest increase in number of users. The SFK […]
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Pantoprazole new in top 10
Pantoprazole with 850,000 users newcomer in the top 10. This reduces platelet aggregation inhibitor is aspirin, which with 800,000 users just comes in place 11. As in 2015 has colecalciferol (vitamin D3) also in 2016, the largest increase in the number of users. It took 140,000 increased to 960,000. The years increasing number of users […]
